"Who Cares About Trust?" You. It's in the News.

"Who Cares About Trust?"

Someone asked why Trust - Being Able to Trust - is so important. The answers are echoing through this week's news:

Herbal supplements with the brand names of Walmart, Walgreens, GNC and Target contained NONE of the supplement claimed. People trusted the companies with their health. They trusted these companies to insure that what they were selling under their own brand name was delivering what the label promised.

The New York Times editorial Feb. 7, 2015, page A16 stated: "That such well-known brands should be found to be fraudulent suggests that the problem infects the entire industry."

"That such well-known brands should be found to be fraudulent suggests that the problem infects the entire industry."
-The New York Times, Feb. 7, 2015

You can find more examples just this week, and every week. Faulty products. Fraudulent products. Misleading labels. The FDA does too little.

All of these betrayals of trust. Every single one of us is hurt from some of them, repeatedly.

Those of you who have been with us over the years know we have been talking about trust for a long time. We trademarked the term: Trust is the First Ingredient® because we believe that trust really is the most important ingredient. Without it, you are just getting ripped off and betrayed.

Thank you for your trust. We are doing everything we can to deserve it every day.