In a “Coke vs Pepsi” style blind taste test at the big Obesity Week Conference last week (combining ASMBS - the Bariatric Surgeon Society plus The Obesity Society): 90% preferred UNJURY Chocolate Splendor (190 people)
Only 10% chose Bariatric Advantage* Chocolate Meal Replacement (22 people) For those of you who aren’t familiar with blind testing, a win of 55% vs 45% is considered huge! If Minute Maid beat Tropicana by that margin, they would be having champagne. So a 90% to 10% win is extraordinary.
Interestingly, two sales representatives from Bariatric Advantage (“BA” for short) came by out booth and we allowed them to participate in the blind tasting. When they tasted their own product – prepared exactly according to the instructions – they made an unhappy face. Both of our competitor's sales reps preferred UNJURY in blind tasting.
We also had a huge amount of interest in the taste test from medical professionals, and there is a very important reason. Taste is so important because without good taste, people won’t stick with their protein. If they don’t stick with their protein, they won’t get results.
So we were particularly happy when one surgeon tasted the UNJURY sample and said what patients have been saying for years: “It tastes just like chocolate milk!” As always, Thank You for telling others about UNJURY® Medical Quality Protein!